Rotam Mobile App
A route planning and booking app for travellers — iOS and Android from one codebase.
The challenge
A route planning and booking app for travellers — iOS and Android from one codebase. The existing system could not keep up with growth and the team spent most of its time on manual work.
The solution
After a thorough discovery phase we redesigned the user journey, built a modern, scalable platform and made the whole funnel measurable.
- User research and a new information architecture
- A fast, mobile-first interface
- Integrations and automation
- End-to-end conversion tracking with GA4
The result
Every target KPI was beaten within the first 90 days after launch: 120K+ downloads.